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Integrated campaign

LET'S GROW TOGETHER

Problem

While kids love Paw Patrol, parents find it annoying AF. 

Insight

Every day, parents are already tolerating things they don't enjoy for the sake of their kids.

By doing this, parents learn valuable skills like patience and resilience. 

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Then we realized, it's not just kids that learn from Paw Patrol!

Idea

Celebrate the parenting wisdom that parents gain when putting up with Paw Patrol.

OOH

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Social

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​Activation

The A to Z book of unexpected wisdom gained from tolerating Paw Patrol. 

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BeReal UCG

This campaign won in Humber Ad Studio Competition, chosen by Paw Patrol's marketing team. 

Copywriters: An Trinh & Jamie Doyle

​Art Director: Victoria Drobot 

BACK TO

​WORK

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