Time flies when you have a good sleep.

 

For girls who put up with uncomfortable night pads on their period, the night feels never-ending. 

So we reframe Kotex night pads - the most comfortable night pads in the market - as launchpads that take you straight through the night into a good morning. 

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At first, we wanted do the shortest TV spot ever to prove the point. Then the client said they had already agreed on a 20-second. So that's what we did. We all have bills to pay.