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Integrated campaign

DUO   DISPENSARY

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Insight

Baby boomers are the fastest growing demographic of cannabis users in North America. 

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Idea

​DUO DISPENSARY - Duolingo Math releases a line of cannabis products specifically formulated to relieve Boomers’ math anxiety.

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We worked with cannabis experts to create 3 new strains of weed, each formulated to relieve a different type of math anxiety.

On each of our product is an NFC sticker that triggers push notifications on the app, encouraging Boomers to chill out and do math with Duo.

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Our dispensary trucks travel to locations where Boomers hang out: the Bingo halls, seniors community centers, farmer's markets.

OOH

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Social

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Case study video

Credits

Copywriters: An Trinh & Karina Palmitesta

​Art Director: Jay Bawar 

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