top of page
Brief
Inspire Gen Z to quit smoking with Nicorette.
Problem
If we tell them not to smoke, they'll tell us to get f*cked.
Insight
Smoking is not the only thing we do every day that does not serve us. Other daily self-depreicating habits include:
![Screen Shot 2023-03-23 at 12.07.55 PM.png](https://static.wixstatic.com/media/0e841e_bc0b6ee318b7418782061298d281071a~mv2.png/v1/fill/w_318,h_184,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202023-03-23%20at%2012_07_55%20PM.png)
![Screen Shot 2023-03-23 at 12.08.00 PM.png](https://static.wixstatic.com/media/0e841e_0c8facf38f12458290a01052aa4d04ef~mv2.png/v1/fill/w_152,h_184,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202023-03-23%20at%2012_08_00%20PM.png)
![Screen Shot 2023-03-23 at 12.08.31 PM.png](https://static.wixstatic.com/media/0e841e_9139d85d385340dbbb7cfc1004a97f3e~mv2.png/v1/fill/w_183,h_184,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202023-03-23%20at%2012_08_31%20PM.png)
Idea
Let's dare Gen Z to become quitters - not only quitting cigarettes, but also anything that does not serve them.
bottom of page