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Integrated campaign



Inspire Gen Z to quit smoking with Nicorette. 


If we tell them not to smoke, they'll tell us to get f*cked.


Smoking is not the only thing we do every day that does not serve us. Other daily self-depreicating habits include:

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Let's dare Gen Z to become quitters - not only quitting cigarettes, but also anything that does not serve them.

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Social - Quit-fluencers

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​Reactive Content

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Copywriter: An Trinh 

​Art Director: Jay Bawar

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