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Brief
Inspire Gen Z to quit smoking with Nicorette.
Problem
If we tell them not to smoke, they'll tell us to get f*cked.
Insight
Smoking is not the only thing we do every day that does not serve us. Other daily self-depreicating habits include:
Idea
Let's dare Gen Z to become quitters - not only quitting cigarettes, but also anything that does not serve them.
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